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    What company’s humble beginnings invoved a horse named Paddy, a rented wagon, brotherly entrepreneurship and $65 in capital?

    Question #106971. Asked by BRY2K. (Jul 09 09 5:48 PM)


    Watchkeeper

    		Kraft.

    "Stranded in Chicago in 1903 with US$65 in capital, he [James Lewis Kraft] put his knowledge of merchandising to good use. He obtained a horse (called Paddy) and wagon, and every day bought cheeses in the wholesale warehouse district of the city and resold them to small stores, saving the merchants the task of making the trip. The business began to prosper, and by 1909, several of his brothers had joined the company as permanent employees: Charles H, John H, Fred and Norman. In that year the business was incorporated under the name of JL Kraft & Bros Co, with James L Kraft as president."

    http://www.kraftfoods.com.au/kraft/page?siteid=kraft-prd&locale=ausm1&PagecRef=2442&Mid=2442

    Jul 09 09, 6:00 PM

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