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While activists struggle to extend partial bans on advertisements for this product, some of the advertisements are protected as National Historic Landmarks in the United States. Which specific product's advertisements on which specific structures are protected as historically significant?
Question
#108963. Asked by queproblema. (Sep 19 09 11:15 AM)
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queproblema
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Tobacco is the type of product advertised, but I'm looking for a brand name and a certain method of advertising.
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queproblema
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Exactly, Peasy!
I can't find a Mail Pouch barn listed on the Register's official site--I think you have to have the name of the barn itself to find it. I found this in a print magazine, "Acres," Fall 2009 issue, and then across the internet.
Greg Puckett is turning that old advertising strategy on its head by using barns to encourage people NOT to use tobacco.
"Mail Pouch barns once numbered in the thousands across West Virginia and throughout the nation. However, because Bloch Brothers was created here, these barns are synonymous with West Virginia culture and are listed on the National Register of Historic Places.
“ 'This barn is a symbol of a great marketing strategy, and to be able to turn it around in a way where we are promoting tobacco prevention says a lot of where we are in our society,' Puckett said."
http://www.bdtonline.com/princetonpageone/local_story_183155101.html
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