Where did the moniker 'K-car' for Chryslers come from?

JReid

The K series of Chryslers were introduced in 1981 under the guidance of then company president Lee Iacocca. According to allcar.com, manufacturers often designated a new line of cars by assigning a letter before the names were chosen. Ads proclaimed, 'The K-cars are coming' in early 1981, and the name stuck. Mar 15 01, 7:43 PM

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