What is the history of Rice Krispies?

Linda1

Rice Krispies was introduced in 1928. Kellogg's chose 'Snap! Crackle! Pop!' to describe the sounds. The three-word slogan first appeared on the front of the package in 1932. According to Diane Dickey, a Kellogg's expert, to her knowledge, the boys never changed their 'snap, crackle, pop' except during World War II when they posed with guns, tanks, and ships that urged consumers to "Save time, save fuel, save energy." The hats of our heroes were important for various reasons. They not only differentiated between the three of them, but also reinforced the Rice Krispies slogan. One of their corporate history explains: "According to one agency legend, the three gnomes didn't have their names until a creative layout artist extended lines from the cereal bowl so that the words Snap! Crackle! and Pop! landed on their hats - where they've been ever since." In 1949 Snap! Crackle! and Pop! changed drastically from gnomes with huge noses and ears and oversized hats to more human creatures with boyish haircuts, proportional features and smaller hats. They continued to evolve as fashions changed, appearing with longer or shorter hair, rounder eyes, and different costumes. Their hats have changed least. http://en.wikipedia.org/wiki/Rice_Krispies Mar 24 00, 2:21 AM