I recently read this about Levi's but it might not be the answer.
Sure, Americans have a reputation for their love of litigation. But few companies embraced it quite like Levi's. Since 2001, Levi’s has engaged in over 100 trademark infringement lawsuits, more than General Motors (GMGMQ), Disney (DIS), and Nike (NKE), according to the New York Times.
Super 12 draws crowds of avid rugby union enthusiasts from all over South Africa, Australia and New Zealand. Not even bad weather will stop them cheering on their favourite team. Can you remember what happened in 2002 ?
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