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    What was a silly millymeter longer?

    Question #112067. Asked by 29CoveRoad. (Jan 13 10 12:39 AM)


    looney_tunes

    		In 1967, Liggett & Myers introduced a 101mm long cigarette, Chesterfield 101s. They were 1mm longer than two recently-introduced 100mm cigarettes, and were advertised with a campaign that emphasized that they were "a silly millimeter longer". That is 39/1000 of an inch!

    I found no matches for 'silly millymeter'. This story from 'Time' magazine has the title "Silly Milly".

    http://www.time.com/time/magazine/article/0,9171,902151,00.html

    Jan 13 10, 12:55 AM
    looney_tunes

    		In 1968, William Weege produced a silkscreen print in colors with photo effect, 17 1/2" x 24" (to quote the auction catalogue) called 'A Silly Milly Meter Longer.'

    http://www.liveauctioneers.com/item/2867363


    Jan 13 10, 6:45 AM

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