Why did a US Marine, nicknamed "White Feather," have a $30,000 price on his head?

Trooper2196

The North Vietnamese Army even put a bounty of $30,000 on his life for killing so many of their men. Rewards put on U.S. snipers by the N.V.A. typically amounted to only $8.[5][7] The Viet Cong and N.V.A. called Hathcock Lông Trắng, translated as "White Feather," because of the white feather he kept in a band on his bush hat.[8] After a platoon of trained Vietnamese snipers were sent to hunt down "White Feather," many Marines in the same area donned white feathers to deceive the enemy. These Marines were aware of the impact Hathcock's death would have and took it upon themselves to make themselves targets in order to preserve the life of the true "White Feather http://en.wikipedia.org/wiki/Carlos_Hathcock Jan 14 10, 1:35 PM

looney_tunes

And I was just about to paste the same bit! Jan 14 10, 1:38 PM