Who renamed Norma Jeane Dougherty to Marilyn Monroe?

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Her successful modeling career brought her to the attention of Ben Lyon, a 20th Century Fox executive, who arranged a screen test for her. Lyon was impressed and commented, "It's Jean Harlow all over again." She was offered a standard six-month contract with a starting salary of $125 per week. Lyon did not like her name and chose "Carole Lind" as a stagename, after Carole Lombard and Jenny Lind, but he soon decided it was not an appropriate choice. Norma Jeane was invited to spend the weekend with Lyon and his wife Bebe Daniels at their home. It was there that they decided to find her a new name. Following her idol Jean Harlow, Norma Jeane decided to choose her mother's maiden name of Monroe. Several variations such as Norma Jeane Monroe and Norma Monroe were tried and initially "Jeane Monroe" was chosen. Lyon, however, felt that there were too many actresses with the name Jean, or a variation of it such as Jean Peters, Gene Tierney, Jeanne Crain, and Jean Arthur. Wanting a more distinctive name, Lyon suggested "Marilyn," commenting that she reminded him of Marilyn Miller, the sexy 1920's Broadway actress. Norma Jeane was initially hesitant due to the fact that Marilyn was the contraction of the name Mary Lynn, a name she did not like. Lyon, however, felt that the name "Marilyn Monroe" was sexy, had a "nice flow," and would be "lucky" due to the double "M" and thus Norma Jeane Baker took the name Marilyn Monroe. http://en.wikipedia.org/wiki/Marilyn_Monroe Jan 27 10, 7:11 AM