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    Other than having ads and applications, does Facebook earn money in any other way?

    Question #113360. Asked by SiegeTank55. (Mar 11 10 8:54 PM)


    Zbeckabee

    March 2, 2010 -- If some new estimates revealed today are accurate, Facebook could generate between $1 billion and $1.1 billion in revenue this year, a big increase over the $710 million estimate from The Wall Street Journal a few months ago. In fact, the world’s largest social network could have made between $600-$700 million in 2009.

    Inside Facebook broke down Facebook’s estimated 2009 revenue into four key areas: brand advertising, Microsoft advertising, virtual goods and performance advertising.

    The biggest income stream seems to have been performance advertising, which likely accounted for more than half of Facebook’s 2009 revenues at $350 million. Next was brand-based advertising, which accounted for an estimated $225 million in revenue. Microsoft advertising came in at $50 million and virtual goods income was only $10 million according to these numbers.

    What may be more interesting are the 2010 revenue estimates. As Facebook improves its performance advertising algorithms, hires more staff to deal with brands, and really pushes Facebook Credits as a platform (and takes a 30% cut). Those factors combined make it very possible that Facebook joins the $1 billion club in 2010.

    http://mashable.com/2010/03/02/facebook-could-surpass-1-billion-in-revenue-this-year/

    Mar 12 10, 7:31 AM


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