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    In the Carling ad, with the guys on a desert island (part of the "You know who your mates are" campaign), it now ends with "Jamie" finding a stick, thus delaying and denying their possible rescue. Am I nuts, or was it a coconut until recently?

    Question #113379. Asked by darkpresence. (Mar 12 10 2:37 PM)


    Zbeckabee

    		You remember correctly:

    An epic piece shows shipwreck survivors on a desert island spotting a ship on the horizon after two years, and frantically calling out for a missing member of their number as rescue is imminent. As the ship is seen turning away, he reappears bearing yet another coconut. They gradually see the humour in the situation as a message appears declaring 'you know who your mates are' followed by the Carling logo.

    http://www.visit4info.com/advert/You-Know-Who-Your-Mates-Are-on-the-Island-Carling/78806

    Mar 12 10, 6:11 PM
    darkpresence

    		Yes! Thanks Zbeck, any idea why they've changed it? Pressure from the coconut industry?

    Mar 14 10, 1:24 PM
    Zbeckabee

    		This forum says "coconut" is a racist term:

    http://www.thedailypunt.com/forum/general-chat/124436-carling-advert.html

    As does this: Coconut? That’s another racial term, this time for Indians (as in from India) who are westernized.

    http://unambig.wordpress.com/2009/05/29/tar-baby-isnt-racist-and-it-is/

    Coconut -- (New Zealand) A Pacific Islander. Named after the coconut, the nut from the coconut palm. (UK) A black person who exhibits behavior associated with caucasians; (US) a Hispanic person trying to be 'white'. (South Africa) A black person who acts white.

    http://en.wikipedia.org/wiki/List_of_ethnic_slurs#C

    http://boards.caazone.com/showthread.php?t=90714

    Mar 14 10, 8:17 PM
    darkpresence

    		Oh my God, I hate the phrase but this is definitely political correctness gone mad. Coconut as a racist term? Never heard of it, but sure yes don't use it on tv. But coconut when referring to a coconut? That's totally ridiculous. All Oreo ads are to be banned next, no doubt. I love those fluffy snowball cakes, but I demand they be banned also. And as for cream crackers? They're outta here! It's also patently obvious how stupid this is; the Carlsberg ad now looks stupid. A stick? Perhaps they deliberately made it lame as a subtle protest.

    Mar 21 10, 9:40 AM

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