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What did the members of the Beatles open in 1967 at 94 Baker Street in London?
Question
#113561. Asked by 29CoveRoad. (Mar 21 10 8:51 PM)
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serpa
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The Apple shop was a retail store that opened on 7 December 1967 located in a now demolished building on the corner of Baker Street and Paddington Street, Marylebone, London, and that closed on 30 June 1968. The shop was one of the first business ventures made by The Beatles' fledgling Apple Corps.
The concept of the shop was that everything in it was for sale. The aim, as described by Paul McCartney, was to create 'a beautiful place where beautiful people can buy beautiful things'. In practice the stock was overwhelmingly fashion garments and accessories. John Lennon vetoed the use of the word ‘boutique’ but the venture has come to be popularly referred to as the “Apple Boutique”.... The retail business lost money at an alarming rate, eventually running to £200 000 and the shop was closed on 30 July 1968. The Beatles, their wives and girlfriends came the night before, to take what they wanted. The next morning it was announced that all the remaining stock was to be given away on the basis of one item per person. Word spread quickly and the shop was empty within hours. The public, numbering in the hundreds nearly rioted trying to get their share and the police attended.
http://en.wikipedia.org/wiki/Apple_Boutique
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