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    Why can't they make the flavor in chewing gum last longer?

    Question #116048. Asked by star_gazer. (Jul 16 10 11:05 PM)


    looney_tunes

    		The chewing gum flavoring agents are usually water soluble, so they dissolve in the saliva as the gum is chewed.

    http://www.essortment.com/all/chewinggumhis_rdjz.htm

    While it might be possible to make the flavor last longer, why would the company bother? When it loses flavor, you consume another piece, so it is in their commercial interests to have the flavor fade relatively quickly!

    Jul 17 10, 6:32 AM

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