What Jessica Mitford exposé pretty much buried the American undertaking business?

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Though the article, "Saint Peter Don't You Call Me" published in Frontier magazine, was not widely disseminated, it caught considerable attention when Mitford appeared on a local television broadcast with two industry representatives. Convinced of public interest, she wrote The American Way of Death, which was published in 1963. In the book Mitford harshly criticized the industry for using unscrupulous business practices to take advantage of grieving families. The book became a major bestseller and led to Congressional hearings on the funeral industry. http://en.wikipedia.org/wiki/Jessica_Mitford Feb 17 11, 2:41 PM