What was the name of the Bob Guccione publication that hit the shelves in October 1978 with its first edition?

gtho4

Omni The magazine was a lushly airbrushed, sans-serif, and silver-paged vision dreamed up by Penthouse publisher Bob Guccione and his wife, Kathy Keeton. It split the difference between the consumerist Popular Science—which always seemed to cover hypersonic travel and AMC carburetors in the same page—and the lofty Scientific American, whose rigor was alluring but still impenetrable to me. But with equal parts sci-fi, feature reporting, and meaty interviews with Freeman Dyson and Edward O. Wilson, Omni's arrival every month was a sort of peak nerd experience. "Omni was different," the erstwhile Penthouse publisher mused in his first editorial for the magazine. "It was a creation of pure joy." Guccione had plenty to joyful about: commercially, Omni really did look like the future. Its October 1978 debut had what was then the largest number of ad pages for any newly launched magazine in history. By the following month, the New York Times and the Economist both had their own Science sections. And when Guccione watched his circulation quickly soar to around 850,000—most in the coveted 18-34 demographic—his magazine looked as if it was here to stay. But the only place you'll find Omni for sale today is in a junk shop or on eBay. http://philosophyofscienceportal.blogspot.com/2009/12/bob-gucciones-omni.html Mar 04 11, 10:45 PM