Why did GM stop making Oldsmobiles?

dippo

The Oldsmobile brand failed for many reasons, but mainly because GM tried to reposition it, and moved it away from its core customers, but it was too well established to be accepted by its new target audience. http://brandfailures.blogspot.co.uk/2006/11/tired-brands-oldsmobile.html Nov 13 12, 4:01 PM

MikeMaster99

According to http://money.cnn.com/2004/04/28/pf/autos/olds_dead/ the decision to stop manufacturing Oldsmobiles at the Lansing Michigan plant was due to declining sales and lack of profitability. Quoting from this article: ' "Oldsmobile production has remained unprofitable and, therefore, GM's current planning is to end production with the 2004 models," General Motors, the world's biggest automaker, said in September 2001.' Nov 14 12, 5:33 AM