What was the first product to use animated characters in a TV commercial and when?

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BOTANY MILLS, 1941 'Botany Mills was the only television sponsor known to have produced ads on film that year, and it was the first to produce animated ads made specifically for the new medium. They hired Douglas Leigh to produce a series of seven animated ads that starred an animated character, the Botany Lamb. In each spot, the lamb first promoted the company s line of wool ties and then looked into a telescope to predict the next day's weather.' The full article on 'The Development of Animated TV Commercials in the 1940s' can be found at- http://www.chapman.edu/animation/karl.html Jul 28 01, 2:09 PM

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