Why do pictures of clocks and watches in sales catalogs or magazine advertisements always display the time at ten minutes past the hour of ten?
#14255. Asked by ZeeLion. (Oct 19 01 1:20 AM)
I've heard (with regard to Timex) that the hands are at ten past two so that they frame the company's name.
Oct 19 01, 10:10 AM
The optical-psychology behind this is that the mind will gravitate to the smallest area contained within the "barriers" (the hands at 10 and 10 make a perfect barrier) thusly directing the eyes and subconscious toward the name (usually at the apex just under 12) which creates an impression of the brand-name on the mind.
Sort of a subliminal message.
Jun 28 06, 9:12 PM
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