Why do pictures of clocks and watches in sales catalogs or magazine advertisements always display the time at ten minutes past the hour of ten?

makebeleaffan

I've heard (with regard to Timex) that the hands are at ten past two so that they frame the company's name. Oct 19 01, 11:10 AM

MyAlias

The optical-psychology behind this is that the mind will gravitate to the smallest area contained within the "barriers" (the hands at 10 and 10 make a perfect barrier) thusly directing the eyes and subconscious toward the name (usually at the apex just under 12) which creates an impression of the brand-name on the mind. Sort of a subliminal message. Jun 28 06, 10:12 PM

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