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    What common word in advertising is derived from a word meaning battle cry?

    Question #15471. Asked by Alpendene. (Dec 30 01 11:56 PM)


    Tabby Tom

    		Slogan (from the Gaelic)

    Dec 30 01, 11:58 PM
    Alba

    		Anonymous says:

    In 'The Battle of Hastings' the 18th century poet Thomas Chatterton wrote 'Some caught a slughorne and an onsette wounde.' He was using slughorne to mean a battle trumpet. He had misunderstood the meaning of the gaelic word sluagh-ghairm (battle cry) from which, as Tabby Tom rightly says, the word slogan is derived.

    Sun Dec 30 18:08:14 CST 2001

    Alba says:

    Slogan. Sin ceart. (That's right)

    The correct spelling is 'sluagh-ghairm'

    Mon Dec 31 12:10:52 CST 2001
    (Reposted to Alba - McG)

    May 05 03, 7:55 AM

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