I have a problem with a question I set for a pub quiz not so long ago. The question concerned the most recognised brand name in the world. I had McDonalds as the answer, but this was disputed by some. Does anyone know the answer for sure?

McGruff

Just by running the string 'most recognized brand name in the world' through Google, Coca-cola comes up most often. Mar 23 02, 1:37 PM

markquiz

I agree with Mcmuff, possably Coke-Cola, but also Microsoft, And Even General Electric springs to mind, Mar 23 02, 1:47 PM

McG

It is interesting to note that in all the hits that came up with this phrase, McDonalds is not mentioned once. Personally, I would discount the Ferrari claim. It doesn't seem at all plausible to me. Coca-Cola is the most recognized brand name in the world and to be representing them for this program is a pretty awesome feeling,' said Labonte. http://www2.coca-cola.com/presscenter/nr_08282001_nascar_bobby_labonte.html 'AT and T doesn't have the strongest presence in Europe, but everyone knows them,' Thomas adds. 'They have the most-recognized brand name in the world.' http://www.nwfusion.com/auddev/pop/FOC163.html In fact, Nokia has the fifth-most-recognized brand name in the world - behind only Coke, Microsoft, IBM and Intel. http://www.google.com/search?q=cache:1G15hvfjQ2cC:www.investorplace.com/free/ti_free_035A.php+'most+recognized+brand+name+in+the+world' and hl=en Levi's is the second most recognized brand name in the world after Coca-Cola. http://www.jetro.org/houston/summer99.htm Undoubtedly, Ferrari is the most famous sports car manufacturer in the world. Besides, in a recent survey, it was also found to be the most recognized brand name in the world, beating IBM and Coca Cola. www.geocities.com/supercarland/Manufactur/Italy/Ferrari.htm Sold in over 200 countries, Coca-Cola is the most recognized brand name in the world. http://www.hbcollege.com/accounting/porter/student/resources/research/case10.html Bill Lewis, sales manager at Dade Chrysler-plymouth-jeep reports that half of his firm's sales are Jeeps, 'the second most recognized brand name in the world (after Coke),' and that another quarter are Chrysler minivans. http://www.transporte.com/english/articles/off-road%20vehic Mar 23 02, 1:50 PM

Fosse4

Without running any searches - the brands which have become the generic name for the product must be the most well known and I would suggest that Hoover (for the dust extractor) must be the most well known. Mar 23 02, 8:58 PM

Brainy Blonde

Sorry Fosse, not on this side of the pond. I've never heard anyone call their vacuum cleaner a hoover. I do know what you mean though. Most people call tissues Kleenex. What you call plasters, we call band aids, but Band Aid is a brand. I don't even know what the correct name would be, and I just realized that!!!!! Back to the question, I am positive it is a Trivial Pursuit question and the answer is Coke or Coca-Cola. When it was finally available in Siberia and China, which was long before McDonald's was, it truly became a worldwide product. I bet they even have Coke vending machines in Antarctica!!!! Mar 23 02, 9:29 PM

tented

I too set this question in a pub quiz within the last year - the reason being as I recollect that I had read a newspaper article stating that for the first time in x years Coca-Cola had lost the number one spot - to MacDonalds. Hope that helps. Mar 24 02, 11:04 AM

mk2norwich

Thank you tented, this was the same answer as the one given on the site I originally got the question from , though I couldnt' swear by it's accuracy. You might like to check this site for yourselves: www.quiz-zone.co.uk Mar 24 02, 2:22 PM

Newbie4000

It definately has to be Coca Cola, If you think about the McDonalds thing, every McDonald's on the planet (as far as I know) sells Coca Cola, and since Coca Cola is also sold outside McDonalds, and in other fast food places, it must be more popular, and therefore more recognised... Mar 30 02, 4:18 AM