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    Why did Starbucks choose the name of a character in Moby Dick, did this character like coffee or something?

    Question #30049. Asked by Bryce. (Mar 17 03 6:48 PM)


    Baloo55th

    		Doesn't say exactly why they chose it, but yes, he did like coffee: http://www.mhhe.com/business/management/thompson/11e/case/starbucks.html

    Mar 17 03, 8:02 PM

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