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I see Malt-O-Meal has it trademarked, but who originally said, maybe in a commercial, 'Good stuff, Maynard'?
Question
#31700. Asked by kitnkap. (Apr 16 03 4:10 AM)
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kerry8888
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according to this marketing site, the phrase was coined specifically for the 1970's malt-o-meal advertising campaign and went on to become a national catch phrase for anything that tasted good. it now appears to be used in relation to anything that is particularly pleasing. (not a phrase that has caught on down here - but then again we dont have malt-o-meal) :) http://www.promomagazine.com/ar/marketing_oh_baby/
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