According to the adverts, with which cigarette were you never alone?

sequoianoir

One 1960 advertising campaign which flopped disastrously was the commercial for Strand cigarettes. Based on a Frank Sinatra film, the advert showed actor Terence Brook as the mysterious man lighting up a Strand cigarette on a street corner and declaring 'you're never alone with a Strand'. It was hugely popular and Brook became a celebrity overnight, with the accompanying Lonely Man theme reaching number 39 on the charts. Yet, much as people loved it, they didn't buy the product and the campaign was soon discontinued. The theory was that viewers believed that if they smoked Strand they would end up as lonely as the chap on the deserted street corner in the commercial. For the record, Strand cost 3s 2d for a packet of twenty at the time. http://www.nostalgiacentral.com/tv/adverts.htm May 07 03, 9:15 PM

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