In business terms what is a Boston Matrix?

Senior Moments

Also known as the Boston Grid. Provides a classification of products in a company's portfolio. The products are classified according to market share and market growth rate. Market share is used because it indicates the extent to which a product should be capable of generating cash and market growth is used as an indicator of the products cash requirements. The four principal categories of products employed in the matrix are Star, Problem Child, Cash Cow and Dog. Some market strategists combine these four with three other categories; Infants, War Horses and Dodos. Jul 24 03, 10:22 AM

exceller

A Boston Matrix is an organization tool for buissness portfolios. http://www.marketingteacher.com/Lessons/lesson_boston_matrix.htm Apr 24 08, 12:01 AM

Create a Free FunTrivia ID to add to, request more/new answers, or edit this entry

Did Boston Market go out of business? What is simultaneous engineering in terms of Business Studies? In business terms, what does L.L.C. stand for? In business terms, what is the name of the area within the three cities of Genoa, Turin and Milan?

1 The Matrix "The Matrix" is one of my favourite movies. With this quiz I try to ask stuff that other quizzes don't cover. Hope you have fun! The Matrix . Average 10 Q panderson May 13 02 12537 plays 2 There's No Business Like Show Business It's simple, match the song to the show (from the stage and screen)! Name the Musical Average 10 Q emmavr2002 Nov 01 04 552 plays 3 There's No Business Like Show Business Ever notice that many of Broadway's greatest songs revolve around - what else but - show business? See if you can answer these questions about shows and songs that deal with show business on Broadway. Something in Common Average 10 Q holden52488 Nov 26 06 573 plays