What is the most popular brand of peanut butter in the US and in the UK?

Smellykat

In the US it is Jiffy and Skippy. Aug 02 03, 4:02 PM

mk2norwich

Sun Pat is always popular here, though Whole Earth is widely sold too. Aug 02 03, 4:08 PM

McGruff

Annual sales of peanut butter totaled $856.3 million in 2002, a 3.4 percent increase over 2001, according to the marketing data firm Information Resources Inc. Jif has about 32 percent of the market share; Skippy has 23 percent; supermarket brands, 20 percent; and Peter Pan, 12 percent. www.delawareonline.com/newsjournal/business/2003/03/03kidendorsedfood.html P&G (Procter & Gamble Co.) got into the peanut butter business in 1955 when it acquired the W.T. Young Co. in Lexington, Ky., which made Big Top peanut butter. In 1956, P&G introduced Jif, the best-selling peanut butter with sales of $286.5 million for the 52-weeks ended March 25, or about 33 percent of the U.S. market, according to IRI. Jif is made only in Lexington. www.cincypost.com/2001/apr/25/jif042501.html Aug 03 03, 8:33 AM

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