Why is Ivory soap labeled as 99 44/100% pure, and not 100 or 99 percent?

sequoianoir

A chemist's analysis of Ivory soap indicated that 56/10000th of the ingredients did not fall into the category of pure soap. Procter subtracted from 100, and wrote the slogan "99-44/100% Pure" which first appeared in Ivory's advertising in 1882. "It Floats" was added to Ivory's slogan in 1891. Aug 10 03, 5:44 PM

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