How did "Border's" bookstore achieve its name? Where did the "border" come from?

an alias

Tom and Louis Borders, two brothers living in Ann Arbor, Michigan, opened a small used bookshop called Borders Books in 1971 and later expanded the operation to include several more stores in and outside of Michigan. Their success was due, in part, to their revolutionary inventory system that tailored each store's selection to the community it served. Source: http://www.bordersgroupinc.com/about/history.htm Sep 01 03, 3:21 PM

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I started wondering this after seeing #67653, about Barnes & Noble. How did the bookstore Borders get its name? How did the Encyclopedia Britannica achieve its name? Where did the "Britannica" originate? Where did the common name "egghead" come from? Where does the name "Djuna" come from and what is its meaning?

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