What does the 'Old Number 7' on the Jack Daniel's bottle mean? Were there Old Numbers 1 through 6?

lanfranco

As it turns out, even the people at the company don't know the significance of "Old Number 7." This is a page from the official website: http://www.jackdaniels.com/stories.asp Jul 18 05, 9:38 AM

jbean

While a college student in Tennessee, not far from the Jack Daniels distillery, the story I heard was that in Mr. Daniels' first distiller's competition he was assigned number 7 as an entrant. May or may not be true, but the locals all believed it. Jul 18 05, 3:28 PM

Scotcham

I thought they knew the significance. I saw it in a documentary on whiskey. A shipment marked No. 7 was lost. The first part of it sold so quickly that the sellers requested more of the No. 7. When JD found the lost portion of the shipment, they stamped it Old No. 7 to make sure the customers knew it was a part of the original number 7 shipment and not a new brew. Feb 14 07, 4:09 PM

DR.NO

There are many theories as to what the No. 7 represents, but in truth it's a mystery that died with Jack Daniel. Jack's whiskey has won 7 medals in world competitions, so it may be true that he was not only a great whiskey distiller, but claivoyant as well. Jul 03 07, 3:21 AM

jecagenije

On wikipedia they quote the legend claiming that JD and his six friends invented the No7 whiskey; therefore, No. 7 stands as a tribute to his friends. Jul 04 09, 3:51 AM

queproblema

Also see Question #102303. http://www.funtrivia.com/askft/Question102303.html Jul 04 09, 12:04 PM