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    What was the name of Esso's "Tiger in the Tank"?

    Question #58976. Asked by Poorly.

    MrsAce

    Tony

    http://seattlepi.nwsource.com/business/tigr17.shtml

    Aug 23 05, 2:26 PM
    JoshCaleb12

    Actually, according to that website link, MrsAce, the tiger associated with Standard Oil/Exxon is nameless... Tony the Tiger belongs to Kellogg.

    The name of Standard Oil's ad campaign is "put a tiger in your tank."

    Aug 23 05, 3:57 PM
    MrsAce

    You are right Josh. Guess I should have read the article twice. Other material that I found confirms that the Tiger in the Tank was nameless.

    Aug 23 05, 5:26 PM
    gmackematix

    Apart from the lawsuit, the history of the Esso tiger (and Tony) are given on this site and no name seems to have been given to it.
    http://petcaretips.net/famous_cats_tony_tiger.html

    Aug 23 05, 5:38 PM

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