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    When and why did advertising other products stop being popular in books? I have some from the 1940s full of them, and only seen a few since.

    Question #61518. Asked by satguru. (Jan 05 06 7:56 PM)


    gmackematix

    		Perhaps the advertisers started to concentrate on the new medium of TV instead.
    In looking about for this I found that there was a brief revival of ads in paperbacks in the US in the 1970s, but the response was overwhelmingly negative. Still, one pwrson said that when the advert was covered by a sticky label they made handy notes pages.
    The idea of pages of adverts in schoolbooks is a bit disturbing. Still, it could be worse, we could have literary product placement in the stories themselves:
    http://news.bbc.co.uk/1/hi/business/3522635.stm

    Jan 06 06, 12:58 PM
    satguru

    		Thanks G! Of course, the time coincides pretty well with the arrival of TV, glad there's a logical answer!

    Jan 08 06, 2:21 PM

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