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Which television channel exclusively covered the NCAA Tournament in 2004?
Question
#63184. Asked by balloonsrus.
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gtho4
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CBS
Tuesday, April 6, 2004
Associated Press
NEW YORK -- The NCAA men's basketball championship game drew the lowest rating since CBS began broadcasting the event in 1982.
Monday night's game between UConn and Georgia Tech drew a 11.0 national rating, down from last year's previous low of 12.6. UConn grabbed a double-digit lead early and went on to beat Georgia Tech 82-73 in a game that was all but decided by halftime.
Despite the championship game low, the overall ratings for the tournament were up 24 percent this year. The tournament averaged a 6.2 rating, up from last year's 5.0. The rating is the percentage of all homes with TVs, regardless of whether they are in use.
This was the second tournament under a deal in which CBS is paying the NCAA $6 billion over 11 years
http://sports.espn.go.com/ncb/ncaatourney04/news/story?id=1776947
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