Why does it say 33 on the back of the labels of Rolling Rock beer?

peasypod

The 33 words on the back of the bottle: "Rolling Rock from glass lined tanks in the Laurel Highlands. We tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you." http://www.straightdope.com/classics/a2_044 Personally I reckon it's another part of the, um, cough, 'Code'... Jun 12 06, 8:18 AM

zbeckabee

raidersruleall replies: According to James L. Tito, former CEO of Latrobe Brewing, the "33" signifies the 33 words in the beer's slogan: "Rolling Rock - From the glass lined tanks of Old Latrobe, we tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you." http://en.wikipedia.org/wiki/Rolling_Rock#Number_33 Some people believe that the 33 is on the bottles because 1933 was when prohibition was repealed. star_gazer replies: There are a number of theories as to what the "33" on the Rolling Rock bottle symbolizes, one theory is that 1933 is the year that prohibition was repealed. http://www.snopes.com/business/hidden/rolling.asp queproblema replies: Good old "Cecil Adams" says they came up with the 33-word blurb and jotted down the number beside it. It was accidentally printed....and a legend was born. http://www.straightdope.com/columns/read/389/why-is-there-a-33-on-rolling-rock-beer-labels May 26 09, 10:26 AM