Question #66816. Asked by
myjoey.
Last updated Jan 06 2019.
Holiday theory - Rolling Rock was founded in Pennsylvania, where Groundhog’s Day is a very popular day. It’s also the 33rd day of the year.https://www.rollingrock.com/history.html
Freemasons theory - The Freemasons are an international fraternal society that conspiracy theorists say is made up of prominent politicians and businessmen. The Rolling Rock 33 is a nod to them.
Bye bye prohibition- Prohibition ended in December 1933. Although Rolling Rock wasn’t produced until 1939, the owners wanted to celebrate the 21st amendment that allowed them to make beer.
A sign of quality - There is a 33-word quality statement on each bottle of Rolling Rock. “Rolling Rock – From the glass lined tanks of Old Latrobe, we tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you.” An incidentally scribbled '33' was on the label sent to the bottle printer, noting its brief length. The printers used this in the final copy and printed it as part of the label.
It's in the bottle - If you add the letters in Rolling Rock’s ingredients (water, malt, rice, hops, corn, brewer’s yeast), it equals 33.
Take your temperature - Thirty-three degrees is the temperature at which Rolling Rock is brewed. It’s also the temperature at which it should be served.
A day at the track - Legend has it that one of the founding members of the brewery bet $33 on Horse #33 (Old Latrobe) and won. Then, in 1939, he took his earnings and founded the Latrobe Brewery.