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    Question #68136. Allergic2Life asks:

    Often, why do supermarkets put the sugary cereals on the bottom shelves?


    Bruce007

    		So little kids can say "Mommy, Mommy, look, this looks yummy". It is smart as the little kids are the first to notice it, and thus, influence their parents to buy it for them. Sure, it's not healthy for them, but most parents don't really care.

    Jul 12 06, 9:32 AM
    zbeckabee

    		They know you're right-handed; they know your brand loyalties; they know how tall your kids are (think sugar cereals). Shop defensively.

    For all of their little tricks:


    http://food.aol.com/food/channel/knowhow/getorganized/articles/0,18838,542351,00.html

    Jul 12 06, 9:52 AM
    What-A-Mess

    		Eye level merchandising.

    Jul 12 06, 11:48 AM
    debbie482

    		Same reason theres candy at the checkout

    Jul 12 06, 12:17 PM
    nicky101

    		the boxes are easier to reach when they're low, so a parent won't break his/her neck trying to reach a box of cereal 10 feet above his/her head. Remember: the sweeter the cereal, the more appealing it is to the kid.

    Jul 12 06, 12:19 PM
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