Often, why do supermarkets put the sugary cereals on the bottom shelves?

Bruce007

So little kids can say "Mommy, Mommy, look, this looks yummy". It is smart as the little kids are the first to notice it, and thus, influence their parents to buy it for them. Sure, it's not healthy for them, but most parents don't really care. Jul 12 06, 9:32 AM

zbeckabee

They know you're right-handed; they know your brand loyalties; they know how tall your kids are (think sugar cereals). Shop defensively. For all of their little tricks: http://food.aol.com/food/channel/knowhow/getorganized/articles/0,18838,542351,00.html Jul 12 06, 9:52 AM

What-A-Mess

Eye level merchandising. Jul 12 06, 11:48 AM

debbie482

Same reason theres candy at the checkout Jul 12 06, 12:17 PM

nicky101

the boxes are easier to reach when they're low, so a parent won't break his/her neck trying to reach a box of cereal 10 feet above his/her head. Remember: the sweeter the cereal, the more appealing it is to the kid. Jul 12 06, 12:19 PM

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1 Bottom Twenty questions about those flat-sharing London lads who have hit the lowest ebb. Bottom Average 20 Q Linus_337 Dec 02 03 2007 plays 2 "Bottom" A quiz about the popular BBC comedy "Bottom". Bottom Average 10 Q Neuroku Jan 29 09 198 plays 3 Breakfast Cereals Loaded with sugar, maybe a toy prize inside, and commercial characters galore. Pass the milk and then try to pass this quiz! - Silly Wabbit, this quiz is for kids! (note, US brands used) Breakfast Foods Tough 25 Q peterzezel May 12 03 3981 plays