Why is the Polar Bear the official mascot of Coca-Cola?

Brainyblonde

When asked to develop an innovative commercial for Coca-Cola, creator and freelance writer/director Ken Stewart thought about drinking Coke at the movies. Mr. Stewart thought his yellow Labrador Retriever resembled a polar bear when it was a puppy and thought about how polar bears would go to the movies. Mr. Stewart brought the two concepts together in the commercial, "Northern Lights," which depicts a magical place where polar bears watch "movies" (the aurora borealis) and drink from bottles of Coca-Cola. The polar bear was a considerable success, and went on to star in six commercials for Coca-Cola, including two ads for the 1994 Olympic Games in which it slid down a luge and soared off a ski jump. Bear cubs also made their debut for Coke in a holiday ad in which the bear family selects its Christmas tree. http://memory.loc.gov/ammem/ccmphtml/colahist.html Nov 06 06, 4:10 PM

kaz4dave

Because Coca-Cola is a dark black/brown colour and polar bears are white, there is contrast plus the polars bear ad's proved popular Nov 07 06, 9:53 AM

Sparkle_grl

thank you kaz4dave and brainyblonde for your fabulous answers!!!! Nov 08 06, 9:54 AM