In the second book of the increasingly innacurately named trilogy "The Hitchhiker's Guide to the Galaxy" titled "The Restaurant at the End of the Universe" there is a character called Hotblack Desiato. Where did this name come from?

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Hotblack Desiato is the ajuitar keyboard player of the rock group Disaster Area, claimed to be the loudest band in the universe, and in fact the loudest sound of any kind, anywhere. So loud is this band that the audience usually listens from the safe distance of thirty seven miles away in a well built concrete bunker. Disaster Area's lavish performances went so far as to crash a space ship into the sun to create a solar flare. Pink Floyd's lavish stage shows were the inspiration for Disaster Area. At the time when the main characters meet him, in The Restaurant at the End of the Universe, Hotblack is spending a year dead "for tax reasons", though he is still psychically alive. The character is named after an estate agency based in Islington, with branches throughout North London; Adams said he was struggling to find a name for the character and, spotting a Hotblack Desiato sign, liked the name so much he "nearly crashed the car" and eventually telephoned to ask permission to use the firm's name for a character. Apparently, the firm's staff later received phone calls telling them they had a nerve naming their company after Adams's character. http://www.answers.com/Hotblack%20Desiato Nov 09 06, 7:51 PM

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