Where does the saying "Got milk?" originate?

Sofie

History The original TV commercials featured ordinary people in various situations involving dry or sticky foods and treats such as peanut butter. The person then finds himself in an uncomfortable situation due to a full mouth and no milk to wash it down. At the end of the comercial the character would sadly look to the camera and boldly displayed would be the words, "Got Milk?". The first Got Milk? ad, in October 1993, featured a hapless history buff (played by Sean Whalen) who calls in to answer a radio station's $10,000 trivia question, "Who shot Alexander Hamilton in that famous duel?" The man's apartment is shown to be a private museum to the duel, packed with artifacts. He answers the question correctly, but because his mouth is full of peanut butter and he has no milk to wash it down, his answer is unintelligible. The ad, directed by Hollywood director Michael Bay, was at the top the advertising industry's award circuit in 1994. In 2002, the ad was named one of the ten best commercials of all time by a USA Today poll, and was run again nationwide that same year. It has since been featured in numerous books on advertising and is being used in case studies at top-flight programs around the country. http://en.wikipedia.org/wiki/Got_milk Feb 11 07, 6:22 AM