What is Victoria's Secret? I know that it's a store and all, but what is her actual secret?

lanfranco

There's no special "secret." This purveyor of lingerie, perfume, and other erotic delights has always used the word merely suggestively, as an advertising ploy. http://www.victoriassecret.com/ Feb 23 07, 8:35 PM

star_gazer

Victoria's Secret was established in San Francisco during the early 1970's by Roy Raymond. The concept was to establish a cozy, inviting atmosphere similar to that of a victorian boudouir. http://www.fragrancex.com/products/_bid_Victoria--Secret-am-cid_perfume-am-lid_V__brand_history.html It would seem that since the atmosphere they try to create is of a "victorian boudouir" the name Victoria's Secret corresponds well. But lanfranco is correct there is no actual secret going on here. Feb 23 07, 8:43 PM

What-A-Mess

" The Victoria of Victoria's Secret likely refers to the British queen. Ipso facto, one can conclude the aforementioned "secret" is merely part of a clever branding strategy, alluding to the titillating possibility that the prudish monarch (who at one point during her reign went into seclusion for 25 years) liked to wear sexy lingerie like the stretch lace Miracle Bra. Lucky Prince Albert." http://ask.yahoo.com/20050110.html http://ask.yahoo.com/20050110.html That is what I said! Feb 24 07, 9:53 PM