In the 'good ole days' when it was common for cigarette companies to advertise their product, who was the first to use a woman in its marketing message and what was the caption?

Priscilla9

The introduction of the 1960s Virginia Slims brand, and in particular the "You’ve Come a Long Way Baby" campaign, was specifically aimed at increasing the number of women who smoked. http://en.wikipedia.org/wiki/Tobacco_advertising Mar 09 07, 9:53 PM

mctavish99

In the late 50s, early 60s, Julie London's sultry Marlboro commercial was well known - "You get a lot to like in a Marlboro - filter, flavour, fliptop box." While researching this answer, I also came across a reference to Marlboro commercials in the 20s, featuring women, with the slogan "Mild as May" http://www.courses.rochester.edu/foster/ANT226/Spring01/papers/caplan_marlboro.html Mar 10 07, 6:20 AM