What famed two-word ad slogan did William Bernbach dream up to launch the Volkswagen Beetle?

What-A-Mess

Volkswagen Beetle Fusca Kabutomushi Carocha Volky Coccinelle Volkswagen Bug Käfer Vocho Pulga Garbus Maggiolino (Italy) Maggiolone (unofficial name, Italian) Punchbug Popoy All the same! http://en.wikipedia.org/wiki/Volkswagen_Beetle http://en.wikipedia.org/wiki/Volkswagen_Beetle The only different from that era was the Karman Ghia. "The Karmann Ghia was a two-seater sports car marketed by Volkswagen, designed by the Italian firm Ghia, and built by German coach builder Karmann. Over 445,000 Karmann Ghias were produced between 1955 and 1974." http://en.wikipedia.org/wiki/Volkswagen_Karmann_Ghia">http://en.wikipedia.org/wiki/Volkswagen_Karmann_Ghia Mar 14 07, 1:32 PM

tragic_flawed

farhvanugnen! Mar 14 07, 3:58 PM

toughynutter

"In print, VW's "Think Small" ad challenged our acquisitive tendencies even as the "ugly" Beetle became the first successful import car and the ad campaign altered advertising for all time." http://adage.com/century/people001.html Mar 14 07, 11:39 PM

Baloo55th

Err, the VW Beetle had been launched many years before he came up with that slogan. It originated in Germany in the Nazi days as the People's Car (Volks Wagen), and was relaunched after the war when a British army officer got the plant in Wolfsburg operational again. Mar 15 07, 9:57 AM