Out of all the recent glut of celebrity perfumes such as Kate Moss, Mariah Carey, Celine Dion, Kylie, Jordan, Olsen Twins, J-Lo, and Paris Hilton, which is the biggest seller?

BRY2K

As of 2007 - 'Sean John Unforgivable'. In a report released this year by Euromonitor International, a Chicago-based market research firm, worldwide sales of the top seven celebrity scent lines totalled £173 million last year. The best-selling 'Sean John Unforgivable', (the signature scent of Sean Combs, also known as 'Diddy') brought nearly £40 million in sales to parent company Estée Lauder. http://style.uk.msn.com/fashionandbeauty/bebeautiful/article.aspx?cp-documentid=6413778 For a more complete list of celebrity-endorsed perfumes see here: http://en.wikipedia.org/wiki/List_of_celebrity_endorsed_perfumes (Odd, no Nick Nolte nor Glen Campbell- endorsed scents on the list. I guess a dab of gin behind the ears is not as appealing as once believed). Jan 06 08, 2:53 PM

zbeckabee

This may be an updated version of the same report BRY2K has posted: October 10, 2007 -- In a report released this year by Euromonitor International, a Chicago-based market research firm, worldwide sales of the top seven celebrity scent lines totaled $353.6 million last year. The best-selling Sean John Unforgivable--the signature scent of Sean Combs, also known as "Diddy"--brought $74.9 million in sales to parent company Estée Lauder. http://www.huffingtonpost.com/2007/10/10/bestselling-celebrity-fr_n_67842.html http://bellasugar.com/691777 Jan 06 08, 3:55 PM