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    What product was sold using the slogan 'The world's greatest bookshop'?

    Question #91540. Asked by scouser12. (Jan 25 08 2:34 AM)


    markswood

    		Don't know about a product, but the famous London bookshop Foyles has used that slogan for years.

    Ref: http://www.ppsmanagement.com/casestudies/foyles.htm

    Jan 25 08, 3:16 AM
    scouser12

    		Many thanks markswood

    Jan 25 08, 8:22 AM
    Baloo55th

    		In modern marketing anything that is sold is a product, whether it be a supertanker or the service of blacking shoes (I'd be unhappy if anyone blacked mine. I wear trainers...).

    Jan 25 08, 12:58 PM

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