What organization was embarrassed by its product endorsement deal with Sunbeam Corp?

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The A.M.A. (American Medical Association) Apr 08 00, 4:00 PM

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AMA executives agreed to endorse Sunbeam products for five years. Had it worked, the deal would have sweetened the association's treasury by millions. And for Sunbeam, it promised to be as profitable as the Good Housekeeping seal of approval. Instead, it outraged the doctors. Their furor was immediate, blistering and unrelenting. http://nationalpsychologist.com/articles/art3981.htm http://www.nashvillenet.com/news/medical.htm Jan 17 08, 6:14 PM

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