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    What's the most expensive marketing campaign ever?

    Question #93101. Asked by billythebrit. (Mar 03 08 3:55 PM)


    randomguy55

    		It's a wisconsin based container company

    http://www.jsonline.com/story/index.aspx?id=558560

    Mar 03 08, 4:09 PM
    billythebrit

    		Not the best research ever, randomguy55. That story is about the most expensive marketing campaign THAT company has ever done. Didn't think a small Wisconsin spinach company would outstip Coca-Cola, McDonalds or the international release of a Hollywood blockbuster.

    Can anyone else have a go? It might be a Government initiative? A beauty product? A car?

    Thanks

    Mar 03 08, 5:40 PM
    zbeckabee

    		In 2002 “Pepsi” invited a singer Britney Spears to advertise their produce. A famous manufacturer of soft drinks paid 7.53 million dollars for a 90-seconds reel. During 1.5 minutes, while commercial lasts, Britney manages to take a tour through time, change several attires and appear in different images. The reel was shot especially for US football championship final. According to unofficial sources, Britney Spears’s fee for her participation in the campaign amounted 1 million dollars.

    http://www.womanspassions.com/articles/335.html

    Though, I'm not all that convinced this correctly answers the question.

    Mar 03 08, 5:55 PM
    star_gazer

    		New Coke is most likely a contender, it was expensive not in the amount of money it cost to market it but in the amount of money it cost the Company because the product was so unpopular.

    http://en.wikipedia.org/wiki/New_Coke

    Mar 04 08, 12:09 AM

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