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    In the opinion of one culinary pioneer, who in the early 20th century would be considered the first cereal killer?

    Question #95237. Asked by SanGermain. (May 01 08 2:06 PM)


    BRY2K

    		Mark H. Willes, a former vice chairman of General Mills?

    As revenues and profits fell, Mark H. Willes, a former vice chairman of General Mills, was appointed president and chief executive of the Times Mirror in 1995. He added the title of board chairman the following year. Soon labeled "the Cereal Killer," Mr. Willes eliminated thousands of jobs at Times Mirror and shut down Newsday's New York City edition and The Baltimore Evening Sun.

    The former General Mills vice chairman Mark H. Willes (nicknamed 'the Cereal Killer'), ordered broad cutbacks and eventually was dumped himself when the Tribune Company purchased Times Mirror, ending the Chandlers' nearly 120-year stewardship.


    http://www.nytimes.com/2006/02/27/national/27cnd-chandler.html?pagewanted=print

    http://www.nytimes.com/books/01/06/17/reviews/010617.17mitchet.html

    May 01 08, 2:21 PM
    SanGermain

    		wow. amazing scholarship, but I did say EARLY 20th century...

    here's a hint. the answer is the brother of the pioneer.

    May 01 08, 11:05 PM
    zbeckabee

    		I'll open up a guess with the Kellogg's boys -- This would all fit in nicely with the C.W. Post feud -- However, I'm not finding any kind of a quote???

    http://info.detnews.com/redesign/history/story/historytemplate.cfm?id=146&CFID=10958584&CFTOKEN=33571582

    http://www.historyhouse.com/in_history/cereal/

    May 02 08, 2:38 AM
    SanGermain

    		Will Keith Kellogg specifically. He added sugar to the family recipe for Corn Flakes, triggering a decades-long feud with his brother John Harvey.

    May 05 08, 1:40 PM

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