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    How did the BlackBerry cellular phone get its name?

    Question #96636. Asked by darthrevan89. (Jun 14 08 9:26 AM)


    zbeckabee

    One of the naming experts at Lexicon thought the miniature buttons on RIM’s product looked "like the tiny seeds in a strawberry," Lexicon founder David Placek says. "A linguist at the firm thought straw was too slow sounding. Someone else suggested blackberry. RIM went for it." Previously the device was called LeapFrog, alluding to the technology leaping over the current competition, and its placeholder name during brainstorm was the PocketLink.

    http://en.wikipedia.org/wiki/BlackBerry#Name_origin

    Jun 14 08, 9:56 AM


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