Based on age, gender and income, how many people in the United States are using cell phones?
#97440. Asked by eaglemax. (Jul 11 08 11:07 AM)
Consumers in the U.S. bought 31 million mobile phones in Q1 (2008), spending $2.7 billion, according to data the NPD Group will release tomorrow. The problem: That's a 22% year-over-year decline in unit shipments and a 7% decline in revenue from Q1 2007 -- in an industry that's still supposed to be growing.|
Here are some statistics from 2007:
18 to 29 year olds account for a smaller proportion of this group compared to last year (49%, compared to 55% last year). This does not mean that 18 to 29 year olds are less likely than in 2006 to use a cell phone only. In fact, the incidence of cell phone only usage among 18 to 29 year olds actually increased slightly (32% of 18 to 29 year olds use a cell phone as their only telephone service, compared to 26% last year). It simply means that the cell phone only usage also increased among older individuals, resulting in that group now accounting for a greater proportion of the cell phone only population than it did in 2006;
Those with household income of $75,000 or more now account for a greater proportion of cell phone only users compared to 2006 (28%, compared to 22% in 2006);
Those who consider themselves Independent (as opposed to Democrat or Republican) account for a greater proportion of cell phone only users compared to 2006 (36%, compared to 29% in 2006). The percentage of Independents also increased among the general population sample from 2006 to 2007 (from 25% to 32%), so this may have more to do with the current political landscape than anything about cell phone only users specifically.
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