That's a very good idea, but what folks need to keep in mind is that campaigns can't sit in "limbo" indefinitely, so all of them have a limit of 90 days in order for the charity to most effectively make use of the money. While all donations certainly help the cause, once the campaign goes over the 90 days, it is still "accessible", but you can no longer donate money to it and we won't see a particular "project" the donations garnered until that point have been applied to. Here's a paste from their FAQ pages:
"In order to turn the funds raised into successful water projects, we had to pick a close date for campaigns. Three months is the maximum campaign length allowed. Already reached your goal before three months? No problem -- you can increase your goal or even start a brand new campaign. Sign into your mycharity: water account to do this from your campaign page. Please note: Your page URL will still exist past the campaign end date (in case you'd like to show off for friends and family), but your campaign won't be active, so you won't be able to collect donations for it"
I see Terry has implemented the subscription bonus idea and I presume the certificates can be used at any time within a year, as needed (or you could donate your certificate to someone you know who can't afford a gold membership)
We have a little over a month left ...
As much as I love my friends, I won't jump off a bridge WITH them. Instead, I think it's in our mutual interest for one of us to try to catch the other when they fall.