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#999596 - Wed Jul 31 2013 09:42 PM Help to find a book please
ren33 Offline
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Registered: Thu Sep 30 1999
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Loc: Fanling<br>  Hong Kong     ...
This is annoying me. I need to give my students a view of the perils of advertising and how the media use ploys to sell stuff. (eg subliminal messages etc)
This book was from the 60's and it explained these pitfalls in lay terms and was quite a best seller.
I have no idea of title or author. Not a lot I know, but someone may recognise it. Thanks.
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#999608 - Wed Jul 31 2013 10:44 PM Re: Help to find a book please [Re: ren33]
agony Offline

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Registered: Sat Mar 29 2003
Posts: 11846
Loc: Western Canada
I know the book you mean, ren, I think. Can't remember the name either - all I can come up with is "The Selling of the President" which is not right, though covers some of the same ground with a slant toward campaigning. Let me think, see if I can come up with it.

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#999611 - Wed Jul 31 2013 10:54 PM Re: Help to find a book please [Re: ren33]
ren33 Offline
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Registered: Thu Sep 30 1999
Posts: 11463
Loc: Fanling<br>  Hong Kong     ...
Thanks. This was definitely slanted towards persuading people to buy concrete goods,using ploys such as dwelling on enhancing beauty , slimness in females, undermining confidence in physical appearance etc.
Grateful for your help.
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#999635 - Thu Aug 01 2013 01:29 AM Re: Help to find a book please [Re: ren33]
Verbonica Offline
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Registered: Tue May 16 2006
Posts: 234
Loc: Napa Valley California USA
Ren,

Would it have been something from Marshall McLuhan? He wrote lots about that sort of thing.

http://en.wikipedia.org/wiki/Marshall_McLuhan

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#999641 - Thu Aug 01 2013 02:08 AM Re: Help to find a book please [Re: ren33]
ren33 Offline
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Registered: Thu Sep 30 1999
Posts: 11463
Loc: Fanling<br>  Hong Kong     ...
Wow! That is so like it ("Understanding Media" I mean).
I can use that anyway, and quote from it. Thanks a lot.
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#999653 - Thu Aug 01 2013 03:44 AM Re: Help to find a book please [Re: ren33]
TabbyTom Online   content
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Registered: Wed Oct 17 2001
Posts: 8216
Loc: Hastings Sussex England UK    
Another book from the period (originally published in the late 50s, I think) was "The Hidden Persuaders" by Vance Packard.
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#999676 - Thu Aug 01 2013 06:13 AM Re: Help to find a book please [Re: ren33]
ren33 Offline
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Registered: Thu Sep 30 1999
Posts: 11463
Loc: Fanling<br>  Hong Kong     ...
Yay!!! Well done TT! That's it! Wow. Thanks so much to all.
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Wandering aimlessly through FT since 1999.

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#999844 - Thu Aug 01 2013 05:23 PM Re: Help to find a book please [Re: ren33]
Gheelnory
No longer registered


Another bestseller along those lines might be of interest: "Subliminal Seduction" by Wilson Bryan Key. Online information indicates it came out in 1973.

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#999908 - Fri Aug 02 2013 12:27 AM Re: Help to find a book please [Re: ren33]
ren33 Offline
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Registered: Thu Sep 30 1999
Posts: 11463
Loc: Fanling<br>  Hong Kong     ...
Thanks That sounds helpful too.
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Moderator:  LeoDaVinci, ren33, TabbyTom