Quote: The last packets of Opal Fruits sweets are disappearing from the shelves of British shops forever.
Not because they have been discontinued, but because the manufacturers, Mars, have decided the sweets should be called the same name in Britain as they are in the rest of the world, Starburst.
Opal Fruits is not the first famous British brand name that Mars has axed in favour of a more internationally better-known one.
Marathon became the less athletic-sounding Snickers a few years ago. The changes are part of a trend towards what has been called global branding.
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#176401 - Thu Jun 05 200302:39 PMRe: Favorite Starburst flavor
sue943 Administrator
Registered: Sun Dec 19 1999
Posts: 38005
Loc: Jersey Channel Islands
Now what will they call the Mars Bar? No wonder the Starbursts packaging looked familiar, an Opal Fruit by any other name will taste as sweet. They will always be Opal Fruits to me.
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