Coppertone®

The name "Coppertone" signifies the copper-colored skin tone sun worshippers strive to obtain.

Dr. Benjamin Green, a physician from Miami, Florida, helped the United States military develop sunscreen to protect soldiers stationed in the South Pacific during World War II from getting severe sunburns. After the war, he noticed that tourists in Miami used all kinds of home-made concoctions to bronze in the sun. He began experimenting with different formulas, using his own bald head as a testing ground, until he came up with the recipe for Coppertone suntan cream with the essence of jasmine in 1944.

A picture of an Indian chief was on the first bottles of Coppertone, accompanied by the slogan "Don't be a Paleface." Little Miss Coppertone replaced him in 1953.

As a child, actress Jodie Foster appeared in Coppertone commercials.

"Coppertone" is a registered trademark of Schering-Plough HealthCare Products, Inc.

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