Alberto VO5 is named after the chemist Alberto who invented Alberto VO5 Conditioning Hairdressing. VO5 stands for the five vital organic emollients in the hairdressing.

In the 1950s, a chemist named Alberto developed Alberto VO5 Conditioning Hairdressing to rejuvenate the coiffures of Hollywood¹s movie stars from the damage of harsh studio lights.

The five vital organic emollients in Alberto VO5 Conditioning Hairdressing restore resiliency and flexibility to dull, dry hair, smooths frizzies and split ends, helps control static flyaway, and protects hair from further damage.

Alberto¹s partner, Blaine Culver, marketed the company until 1955 when 36-year-old Leonard Lavin and his wife, Bernice, bought the Los Angeles-based beauty supply firm for $400,000 and relocated it to Chicago

In 1955, the company ran the first television commercial for VO5, and within three years Alberto VO5 Conditioning Hairdressing was the best selling hair conditioner in the United States.

In 1972, Alberto-Culver changed advertising by combining two 30-second television commercials together into the industry¹s first 60-second spot.

Alberto VO5 is the number one hair conditioner in the United States.

Alberto VO5 Hair Spray was the world¹s first crystal clear hair spray.

Alberto-Culver also operates the world¹s largest chain of beauty supply stores, Sally Beauty Supply. Sally Beauty operates more than 1,400 outlets offering salon products and appliances to professional and retail customers.

My Mom used to put VO5 in our hair when we were little. Hmmmm, I did have nice hair back then. Maybe I should buy a tube and try it out again.
Thanks for the info gillyharold.